Search Engine Optimization Watch Video of How I Get Top Ten Rankings in Google, Yahoo, & MSN Peek under the hood of the search engines To start off, when we say search engines, we tend to say Google, because Google accounts for the vast majority of searches. For myself, Google ranges from 70 to 80% of my search engine traffic. So when we talk about Google it means search engines in general. Search engines are essentially a document retrieval program. They use computer programs that follow links on the internet and catalog web pages. The programs analyze the pages to try and figure out what the pages are about. Once they establish the page content, that page is indexed under a keyword, or set of keywords that relates to that page. When someone enters a search term into the search engines, the software displays the most relevant webpages, based on the keywords they’re filed under. You could think of the internet as a giant filing cabinet and each website is a file folder. The search engines simply sift through the files and pull out the ones that match what you’re looking for. It usually starts with the top 10 results. So the challenge is trying to convince the search engines that your webpage is more important than everyone else in you niche. If you do that, it means a lot of traffic for your website. So its not a mystical instrument. It’s just a document retrieval system. Yeah. Actually it’s like a match making service. You have to make your website as attractive to Google as possible. But there’s actually two kinds of search engine optimization; on page and off page. We'll start with on page. This is what most people think of when they think of search engine optimization. On page or onsite SEO refers to the elements of your webpage that tell Google what keywords to index your page under. The off site or off page optimization, refers to the number, quality and nature of the links that are pointing back to your pages. What about keywords? Should I be concerned with keywords when I’m developing a website? Start by keeping it basic and building a list of what we call a long tail keywords. Just get a pen and paper or a notepad on a computer. Start with common sense and write down all the terms you think people would be searching for in your niche. Sit down and write common sense words and phrases, that surround your subject matter. Then, you will start with keyword research. If you go Google’s website and sign up for a free Google AdWords account, there are several tools in there that you can use to research your keywords. You can go either to Google or WordTracker to start off. Use common words and phrases and the system will pop out some additional keyword phrases for you. Well it’s pretty easy, actually. Start by talking about your topic and use your keywords early and often in your copy. That is the rule of thumb. Early and often, just use your keywords. You don’t need to get all in a twist about keyword density and all that stuff. Just use your keywords early and often naturally. This report has been compiled from information contained in "Search Engine Optimization (SEO) For The Real World - SEO Techniques For Webmasters." --- End Report --- If you found this short report helpful, you can download the entire package, Search Engine Optimization (SEO) For The Real World - SEO Techniques For Webmasters. The full package, Search Engine Optimization For The Real World - SEO Techniques For Everyday Webmasters includes: eBook For Instant Download (Word doc) 3 Audio eBooks (mp3)
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